BRIMA has been periodically (usually quarterly) conducting its own quantitative survey for many years – face-to-face field surveys on a nationally representative sample of the population of the R. Macedonia aged 15+, with a sample size of 1200 respondents.
Different companies/institutions can participate with their own set of questions on specific topic. The client has exclusive access to the questionnaire.
BRIMA also has its own block of questions for periodic survey of certain topics, which are distinguished by their relevance in the area of social issues, marketing and media.
Advantage of omnibus research is that clients share the research costs (printing/programming costs if CAPI is used, traveling and daily expenses for the polltakers etc.), so that participation in an omnibus study is less costly for a set of short questions.
Apart from responses to each question, the client also receives the standard respondents’ demography (age, education, national belonging, professional and work status, monthly family allowances, residence and region), which is used in the further detailed socio-demographic analyses.
Omnibus research is a multi-client research covering different areas: politics, society, market and consumers/users, economy, finances, media, IT Technology and others.