BRIMA has experience with various methods for media research - TV, print media, radio, internet, cinema, theatre and many more – from the target group characteristics to evaluation and audience measurement.
Utilizing daily surveys conducted biweekly and applying specialized data processing software we are able to provide audience measurement i.e. TV channel’s reach and rating / radio listenership in 15 min. time frames during any 24 hour period, as well as ratings for a specific program. By utilizing this „user friendly“ software, one can easily develop a media planning strategy. We are greatly experienced in audience assessment by application of the DAR (Day After Recall) method.
Along with quantitative measurements of auditorium, qualitative surveys of the media are also very important. We help our clients to understand media trends in order to decide when, where and what media type besttoadvertise in.
A very important segment of our work is the connection between media and marketing surveys. Advertising is the common field of this connection. Specially developed TNS branded research tool, which measures and evaluates the advertising effects (TV-spot, radio advertisement, flyer or an ad in printed media) is:
TNS is one of the leading world research agencies in TV, radio and Internet audience measurement, and leader in research innovations. TNS is the only company in the world using the RPD method in TV audience measurement. We are able to access the latest findings from around the world and to apply them in local context.