Surveys are designed according to the needs and capabilities of the clients, producers, brand owners, retail networks, advertising and marketing agencies.
We provide the answers to the following most frequent questions:
- What is the size and scope of your market?
- What is your competitive position?
- What is your sales revenue?
- Who are your customers and what do they think about your product?
- How do they use your products?
- What do they think about your company? Are they satisfied, are they loyal?
- What is the current or future ad effect?
TNS has developed research tools within all stages of a product’s life cycle following the basic marketing mix principles (4P- marketing mix: Product, Price, Promotion and Place).
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These research tools (methodologies) bare the mark of confirmed reliability and validity, and have been implemented in many thousands of studies worldwide
For more detail on each point :