HISTORY AND FACTS
BRIMA is founded in 1992 as the first independent research agency in the Republic of Macedonia, joint venture with GALLUP INTERNATIONAL.
BRIMA is associate member of TNS (Taylor Nelson Sofres) from 1998. TNS is one of the world’s leading agencies for marketing, socio-political and media research and TV audience measurement. It operates at a global level in over 70 countries with over 14.000 full time employees.
TNS is the leading research agency in many European countries and the largest agency in the USA. In Asia, TNS hasthestrongest researchnetwork. (www.tns-global.com).
In 2002, at the Annual conference of GALLUP INTERNATIONAL in Johannesburg, South Africa, BRIMA was accepted as Macedonian member of GALLUP INTERNATIONAL, which has member agencies in more than 100 countries across the world ( http://www.gallup-international.com)
BRIMA is Macedonian member of MAAM since May, 2002.
BRIMA is a member of the ESOMAR since 2006.
Since October, 2008, TNS is integrated into WPP - Kantar Group.
WPP Group is the world’s largest chain with over 2000 companies in the field of advertising, media-planning, research, consulting, public relations, branding and communications.
Kantar Group is a division of WPP chain, dedicated to research and consulting. It operates in more than 80 countries across the world and offers a full spectrum of research and consulting services.
More than half of Fortune’s top 500 world’s leading companies are clients of Kantar Group.